Tag: Brand Story

The Story Behind the CMC Financial Brand (Ep. 2)

The Story Behind the CMC Financial Brand (Ep. 2)

The name ‘CMC’, the different financial puzzle pieces, and our bright color scheme of teal, green, pink, and yellow — they all are an essential part of our brand.

But how did it all come together?

Let’s take a look at the origins of the CMC Financial brand with your host Jim Sumpter, CFP®. In this episode, Jim takes listeners behind the scenes and shares his journey of becoming an independent advisor and how he involved his kids in the branding process.

Jim discusses: 

  • A recap of the six essential financial puzzle pieces
  • The intertwined nature of financial decisions (with examples)
  • A little about the lives of his three dearly loved kids: Carson, Madison, and Cassidy
  • What listeners can expect in future episodes
  • And more

Resources:

Connect with Jim Sumpter: